stupidity, but it is there to be explored and 
studied. But what was really more important than 
the total canon of McLuhan’s thought were the 
usages made of McLuhan’s thought. And it was 
essentially I think, the idea that this man had put 
his finger on—the phenomenon of this time that 
now is talked about in the German jargon 
“zeitgeist,” and it’s come back with a vengeance, 
because there were basic truths in what he spoke 
and what he discerned. I don’t think he did like all 
the so-called benefits of the modern information 
technology, but that really for practical purposes 
was not much considered by the people that were 
touting him.